Typically between the ages of 25-45 years old.
Gender-neutral.
Rural areas or small towns, or living in urban centers but seeking a simpler lifestyle.
A range of income levels, but enough financial stability to invest in land / regen projects.
A blend of homesteading, gardening, DIY projects, rural living, and building a self-sufficient lifestyle, with online entrepreneurship & digital nomadism.
Values self-sufficiency, sustainability, and community.
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